DESIGN TO SOCIETY
Collectible Design Agency
Representing Highly Skilled Designers
LUXURY HOSPITALITY DEVELOPMENT
Designers x Design Hotels
The finest curation of interior pieces by emerging artists
and established designers worldwide, created for high-end hospitality.
Dubai Design Week 2024 - The leading fair in the Middle East
Dubai Design Week, the Middle East's premier design event, returns this November for its 10th edition with a dynamic cultural program. This year, Dubai Design Week also features two highly anticipated events: Downtown Design and Editions. Downtown Design remains the region's flagship design fair and a cornerstone of Dubai Design Week, while Editions, launching this year from November 6 to 9, will be the Middle East's first fair dedicated exclusively to limited-edition art and design. Editions will welcome 50 galleries, design studios, and collectives showcasing contemporary design, photography, ceramics, and more.
2nd Edition: Design Miami.Paris 2024 at Hôtel de Maisons
From October 18 to 20, Design Miami.Paris transformed 'Hôtel de Maisons' into a vibrant showcase of unmissable contemporary designers. Nestled in the heart of Paris, this iconic venue—revered by galleries around the world—hosted an exquisite selection of pieces that redefined the art of design. It was a rare occasion for enthusiasts to immerse themselves in the world of these creators, many of whom the public usually encounters only on the runways, now revealing new depths of their creative vision.
Alvaro Catalan De Ocon and artisans
A collaboration between Madrid-based designer Álvaro Catalán de Ocón and a group of artisans in the Colombian Amazon and beyond, the PET Lamp collection is a vibrant, soulful project that transforms trash into treasure. Each PET Lamp is one of a kind. The shades are created by hand from discarded plastic bottles that are cut into strips and interwoven with dyed and undyed palm tree fibers by artisans in South America. Catalán de Ocón then assembles the electrical sockets and colorful fabric cords in his studio in Spain. This unique PET Lamp Chandelier brings together 21 individual pieces in a joyous celebration of craft and color—a true knockout. The look is fantastic, and the story behind it is even better.
Anglo-Brazilian artist and designer HAMREI
HAMREI, an Anglo-Brazilian artist and designer, stands at the forefront of sustainable luxury design, seamlessly blending creativity with a commitment to environmental consciousness. Born and raised in a multicultural environment, HAMREI developed a deep appreciation for art and design from an early age. His diverse background, coupled with a passion for sustainability, laid the foundation for his unique approach to creativity.
DESIGNER REPRESENTATION
The Agency for Talent. Design to Society shapes the signatures of tomorrow.
Specialized in luxury hospitality and collectible design, the agency represents and supports designers, brands and architects, developing their visibility, influence and opportunities on the international stage.
Our services are structured around six complementary pillars
SHAPE. Art Direction
STRUCTURE. Brand Strategy
ELEVATE. Representation
DESIRE. Storytelling
AMPLIFY. Influence
EXPAND. International Development
EMERGE
Mentorship & Incubation program for emerging designers
YOUNG TALENT INCUBATION
About the Program : EMERGE is a selective, 12-month mentorship and incubation program designed for young designers and emerging brands. It combines the strategic depth of our full brand management offer with a collective, cohort-based format giving early-stage talents structured guidance at an accessible investment. The program is intentionally positioned as a stepping stone: it prepares designers to graduate into our full Shape Art Direction offer once their brand has reached the stage of a complete brand management partnership.
ANDREA SALVETTI - ARMCHAIR « APPARITA »
ANDREA SALVETTI - ARMCHAIR « APPARITA »
ANDREA SALVETTI - ARMCHAIR « APPARITA »
ANDREA SALVETTI - ARMCHAIR « APPARITA »
ANDREA SALVETTI - ARMCHAIR « APPARITA »
ANDREA SALVETTI - ARMCHAIR « APPARITA »
Three levels of strategic support to position, structure and grow design and hospitality brands.
Strategic Guidance for Design & Hospitality Brands
A focused consulting service designed for designers, brands and creative studios seeking expert guidance on positioning, business development and international growth.
Through a strategic and highly personalised approach, Design to Society helps identify opportunities, clarify priorities and define the right direction for the next stage of development.
What We Work On
Brand Positioning
Clarifying your identity, positioning, value proposition and competitive landscape.
Business Strategy
Defining objectives, priority markets, distribution opportunities and development pathways.
Hospitality Strategy
Identifying opportunities within luxury hospitality, residential, architecture and interior design projects.
International Development
Evaluating markets, potential partners, galleries, agents, specifiers and strategic connections.
Commercial Strategy
Reviewing pricing, collections, sales tools, client targeting and business development approach.
Creative Direction & Brand Experience
Advising on visual language, storytelling, communication and the overall perception of the brand.
Designed For
Designers and brands facing a strategic decision, entering a new market, repositioning their activity or looking for an external perspective before moving into a larger development phase.
Format
Available as a single strategic consultation or as a tailored consulting mission according to the scope and objectives of the project.
A clear perspective. A defined direction. A strategy built around what matters.
Build Your Next Chapter
Emerge is a strategic development programme created for emerging designers and creative brands ready to move from creative practice to a stronger, more structured and internationally positioned business.
The programme bridges the gap between talent and market readiness, providing the strategic foundations, commercial tools and positioning required to approach galleries, architects, interior designers, hospitality groups and international partners with confidence.
The Programme
01 — Position
Brand positioning, vision, differentiation and market perception.
02 — Structure
Collections, pricing, commercial framework, distribution strategy and priority markets.
03 — Express
Storytelling, presentation, visual language and key communication assets.
04 — Prepare
Sales materials, product information, presentations and tools required for professional business development.
05 — Connect
Identification of relevant markets, specifiers, galleries, hospitality opportunities and potential partners.
06 — Roadmap
A clear development plan defining priorities, actions and opportunities for the next stage of growth.
Designed For
Emerging designers, independent studios and young brands with a strong creative identity that need to structure their business and positioning before entering a broader international development or representation phase.
The Objective
To make the brand market-ready, desirable and commercially prepared while preserving the singularity of its creative vision.
Emerge can also become the natural first step toward a longer-term Brand Management partnership with Design to Society.
From emerging talent to international opportunity.
Representation, Development & International Growth
Our Brand Management service is Design to Society’s most comprehensive partnership.
Designed for collectible design brands, designers and creative studios, it combines strategic direction, representation, business development, communication and international expansion within one long-term management framework.
We act as an extension of the brand, allowing designers to remain focused on creation while our team develops the relationships, opportunities and market presence required for sustainable growth.
Our Approach
SHAPE — Creative Direction
Refining the creative universe, brand expression and overall perception.
STRUCTURE — Brand Strategy
Defining positioning, objectives, target markets and long-term direction.
ELEVATE — Representation & Business Development
Developing relationships with architects, interior designers, galleries, collectors, hospitality groups, developers and specifiers.
DESIRE — Storytelling
Building a compelling narrative around the designer, collections and creative vision.
AMPLIFY — Communication & PR
Supporting editorial visibility, press opportunities, content strategy and communication assets.
EXPAND — International Development
Opening new territories, partnerships, distribution channels and strategic opportunities across Europe and international markets.
Hospitality Development
For brands relevant to hospitality, we additionally identify opportunities across:
Luxury Hotels & Resorts
Branded Residences
Private Clubs
Restaurants & Destination Projects
High-End Residential Developments
Bespoke Furniture & Lighting Commissions
Artistic and Design Collaborations
Designed For
Designers and established or emerging brands seeking a dedicated partner to manage their commercial development, strengthen their positioning and build meaningful long-term opportunities internationally.
Partnership
Brand Management is structured as a long-term representation partnership, combining a management retainer with a commission on business generated through the agency.
You create. We position, represent and develop.
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Designer - New York